About Us

Strategic advice built for SMEs

Founded in Singapore in 2025, NFA Consultancy helps businesses reduce expenses, unlock value and achieve premium exits.

Our leadership

The founders behind NFA

Seasoned in technology, finance and client advisory, our leadership team gives every business owner direct access to the people shaping their deal.

Neo Soon Chye 梁順财

Managing Director & Co-Founder

BSc Business IS · AWPCM · AEPP® · IBFA

A technologist turned adviser, Soon Chye has spent over a decade building businesses and the systems behind them. In 2025, he co-founded NFA to bring advisory, financing and automation under one roof for SME owners.

Sandy Au 欧孅蓱

President & Co-Founder

CPA (Aust.) · CFP®

A CPA (Aust.) Certified Public Accountant and CFP® Certified Financial Planner, Sandy brings the financial discipline behind every NFA mandate. From valuation to restructuring, each plan is built to withstand the scrutiny of buyers, banks and regulators.

Kenneth Foo 符史文

Sales Director & Co-Founder

Kenneth is the first conversation for owners weighing their next move. He leads NFA’s client relationships, taking the time to understand each business in full before matching it with the right expertise.

What we stand for

Four commitments to every client

Reduce expenses

Streamline operations through automation and process optimisation.

Unlock value

Expert valuation, due diligence and strategic positioning.

Premium exits

Optimal sale or merger outcomes with proper succession planning.

Tailored solutions

Confidential advice designed around your business.

Who we work with

Businesses with clear value to unlock

Clients

  • Business owners looking to sell or merge
  • SME owners seeking financing or restructuring
  • Company directors planning succession
  • Local and overseas investors
  • Accounting, legal, HR and corporate secretarial firms

Industries we know well

  • Accounting and corporate secretarial firms
  • Preschools
  • F&B chains
  • Healthcare
  • Niche manufacturing

Let’s talk about your business.